PENGGUNAAN E-COMMERCE DALAM PEMBELAJARAN KEWIRAUSAHAN UNTUK MENINGKATKAN PROFESIONAL BISNIS RELIGIUS MAHASISWA FEBI IAIN SALATIGA

Fernaldi Anggadha Ratno

doi:10.36706/jp.v7i1.10177

Authors

Fernaldi Anggadha Ratno IAIN Salatiga

DOI:

https://doi.org/10.36706/jp.v7i1.10177

Keywords:

Ecommerce, Entrepreneurship, Business Professionals

Abstract

This study examines the results of the use of entrepreneurial learning tools using information systems and digital marketing technology at the Faculty of Economics and Business IAIN Salatiga. The purpose of this study was to determine the use of digital marketing in entrepreneurship learning to improve the professional business of religious students of FEBI IAIN Salatiga. The analytical tool used is the coefficient of honesty analysis. Path coefficient analysis aims to see the significance of the magnitude of the path coefficient (regression weights estimate) to prove the influence that exists. In the two-tailed test, the results of significant influence if with a significance level of 0.05, the value of critical ratio> 1.96 and with a significance level of 0.01 value of critical ratio> 2.58. Correspondence of the direction of the path relationship with the direction of the relationship that has been hypothesized before is also considered, if the direction of the relationship (positive or negative) in accordance with the value of the critical ratio also meets the requirements, then it can be said that the influence of the tested variable has strong support. So that it is possible that with ecommerce it will be able to improve professional business for students.

References

Bahri. 2018. Islamic Entrepreneurship: Implementation of The Concept of Entrepreneurship and Sharia Transaction with Vertical Dimension Methods (Hablumminallah) and Dimensions Horizontal (Hablumminannas), 1 (2), 67-87.

Fauzan 2014: Hubungan Religiusitas Dan Kewirausahaan: Sebuah Kajian Empiris Dalam PerspektifIslam(10), 147-157.

Ginting, Mbayak. & Yuliawan, Eko. 2015. Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa (Studi Kasus Pada Stmik Mikroskil Medan), 1 (5), 61-69.

Hart O. Awa, Ojiabo Ukoha dan Bartholomew C. Emecheta. 2017. Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-commerce Adoption by SMEs. International journal of Proceedings of Informing Science & IT Education Conference. Vol. 2:15-28

Indah Mustikowati, Rita. & Wilujeng, Sri. 2016. Religiusitas dan Kewirausahaan; Faktor Kritis dalam Mencapai Kinerja Bisnis pada UKM di Kabupaten Malang, 3 (2), 102-113.

Mar’atur Rosyidah, Siti. & Lestari, Wiwik. 2013. Religiusitas dan Persepsi Risiko dalam Pengambilan Keputusan Investasi Pada Perspektif Gender, 3 (2), 61-69.

Ma’zumi, Taswiyah & Najmudin. 2017. Pengaruh Religiusitas Terhadap Perilaku Ekonomi Masyarakat Pasar Tradisional (Studi Empiris Pada Masyarakat Pasar Tradisional Di Kota Serang Provinsi Banten) 34 (2), 25-46.

Pratama, Abdul Aziz. 2014. Pengaruh Spiritualitas, Intelektualitas, dan Profesionalisme terhadap Kinerja Dosen STAIN Salatiga, 8 (2), 415-436.

Raja irfan sabir, Muhammad shahnawaz, Batool zaidi, Husnain kamil dan Naeem akhtar. 2018Adoption of E-commerce amongst Pakistani Consumers A Case of Mobile Banking. International journal of management and bussines reseacrh. Vol. 1.

Shafiq Ur Rehman dan Jane-Lisa Coughlan. 2017. Building Trust of Mobile Users and their Adoption of M-Commerce. International journal of Engineering and Technology. Vol:5.