KELOMPOK TEMAN SEBAYA DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF SISWA SMPN 1 SIDOARJO

Tri Ahmad Budi Susilo

doi:10.36706/jp.v8i1.14054

Authors

Tri Ahmad Budi Susilo Pendidikan Guru Sekolah Dasar, STKIP PGRI Sidoarjo

DOI:

https://doi.org/10.36706/jp.v8i1.14054

Keywords:

Kelompok Teman Sebaya, Penggunaan Media Sosial, Perilaku Konsumtif Siswa

Abstract

The focus of this study was to determine the effect of peer group variables and the use of social media on student consumptive behavior at SMPN 1 Sidoarjo. The type of research chosen is explanatory or explanatory research. The selected population coverage is 9 classes containing 297 students. The sampling method used was random or simple random sampling. The total sample selected was 30 students with data collection steps using a questionnaire instrument. The results of multiple regression analysis showed that the variable peer group and the use of social media showed a significant influence on the consumer behavior variable. Hypothesis testing explains that there is an influence generated by peer group variables and the use of social media on students' consumptive behavior separately (partially) or simultaneously (simultaneously). The results of calculating the multiple regression coefficients that show the contribution or contribution of the influence of peer group variables and the use of social media on the consumer behavior variable are quite high.

References

Amaliya, L., & Setiaji, K. (2017). Pengaruh Penggunaan Media Sosial Instagram, Teman Sebaya, dan Status Sosial Ekonomi Orang Tua terhadap Perilaku Konsumtif Siswa (Studi Kasus pada Siswa Kelas XI SMA Negeri 1 Semarang). EEAJ, 6(3). Fakultas Ekonomi: Universitas Negeri Semarang.

Aziz, Muhammad Faris Abdil. (2020). Pengaruh Status Sosial Ekonomi Orang Tua, Kelompok Teman Sebaya, dan Penggunaan Media Sosial terhadap Perilaku Konsumtif Siswa SMPN 1 Sidoarjo. Pascasarjana: Universitas Negeri Surabaya.

Bungin, B. (2001). Metodologi Penelitian Sosial: Format-Format Kuantitatif dan Kualitatif. Surabaya: Airlangga University Press.

Eszter. (2008). The Role of Reference Group Influence in Consumer Behaviour. Theses of Doctoral Dissertation. Doctoral School of Social Sciences: Széchenyi István University Multidisciplinary.

Hoyer, W. D., & MacInnis, D. J. (2008). Consumer Behavior (5th Edition). Canada: Cengage Learning.

Kadeni, & Srijani. (2018). Pengaruh Media Sosial dan Teman Sebaya terhadap Perilaku Konsumtif Mahasiswa. Jurnal Equilibrium, 6(1). STKIP PGRI Blitar, Universitas PGRI Madiun.

Kataria. (2017). Tween Consumers: A Study of the Impact of Social Media on Tweens Buying Decisions. International Journal of Marketing and Financial Management, 5(1), 01–11. ISSN: 2348–3954 (Online), ISSN: 2349–2546.

Khan, et al. (2016). Peer Influence on Young Adults Products Purchase Decisions. Business and Economic Review, 8 (Special Edition), 83–92.

Kotler, Philip. (2002). Manajemen Pemasaran: Edisi Milenium Jilid 2. Jakarta: PT Prenhallindo.

Kyriakopoulou, & Kitsios. (2017). The Influence of Social Media on Consumers Behavior. Proceedings of Sixth International Symposium and Twenty-Eight National Conference on Operational Research, 62–66. Greece: Thessaloniki.

Malhotra. (2010). Marketing Research: An Applied Orientation (6th Edition). New Jersey: Pearson Prentice Hall.

Miller, R. LeRoy, & Stafford, A. D. (2010). Economic Education for Consumers (4th ed.). USA: South-Western Cengage Learning.

Nuroini. (2017). Pengaruh Status Sosial Ekonomi Orang Tua, Literasi Ekonomi, dan Gaya Hidup terhadap Perilaku Konsumsi Siswa Madrasah Aliyah di Kota Malang. Pascasarjana Prodi Pendidikan Ekonomi: Universitas Negeri Surabaya.

Prayitno, D. (2010). Paham Analisa Data Statistik dengan SPSS. Yogyakarta: Penerbit MediaKom.

Sari, et al. (2018). Pengaruh Online Shop Jejaring Sosial terhadap Perilaku Konsumtif pada Ibu Rumah Tangga Kabupaten Mojokerto (Studi Kasus Ibu Rumah Tangga di Desa Mojotamping, Kecamatan Bangsal, Kabupaten Mojokerto). Jurnal Ilmu Komunikasi. FISIP – UNTAG Surabaya.

Soeharno. (2009). Teori Ekonomi Mikro. Yogyakarta: Penerbit Andi.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.