The INFLUENCE OF SOCIAL MEDIA, INTERACTION, COLLABORATION, AND PROMOTION ON WRITERS' WORK AND INCOME ON KBM APP

Muhammad Fuad Hanan; Syamsul Hadi

doi:10.36706/jp.v12i1.68

Authors

Muhammad Fuad Hanan Program Studi Pendidikan IPS, Universitas Tazkia
Syamsul Hadi Program Studi Pendidikan IPS, Universitas Tazkia

DOI:

https://doi.org/10.36706/jp.v12i1.68

Keywords:

Social Media, Social Interaction, Collaboration, Promotion, Writers' Work, Writers' Income

Abstract

This study aimed to analyze the influence of social media, social interaction, collaboration, and promotion on the continuity of written works and writers' income on the KBM App platform. Using a correlational quantitative method, data was collected through an online survey involving 100 KBM App writers selected using the Slovin sampling technique from a total population of 114,902 writers. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that promotion and collaborative promotion significantly influenced social media usage, ultimately having a positive impact on writers' income. Additionally, social interaction directly affected the continuity of written works, although it did not significantly contribute to increased social media engagement. These findings highlighted the crucial role of digital marketing strategies in improving the financial well-being of writers on digital platforms.

References

Cerita KBM App Akan Dialihwahanakan Jadi Film. (2022, November 12). detikcom. Retrieved November 7, 2024, from https://www.detik.com/edu/edutainment/d-6402505/30-cerita-kbm-app-akan-dialihwahanakan-jadi-film

Anderson, K. C., Albinsson, P. A., & Ducarroz, C. (2024). Peer-to-peer community on social media: An exploratory cross-cultural study. Journal of Consumer Behaviour, 23(3), 1285–1306. https://doi.org/10.1002/cb.2276

Andiyawan, Y., Zaerofi, A., & Heryahya, A. (2023). Analisis Strategi Pemasaran pada Perusahaan Jasa Travel Haji dan Umrah di Era New Normal. Indonesian Journal of Islamic Economics and Business, 8(2), 427–440. https://doi.org/10.30631/ijoieb.v8i2.2129

Bulya, B., & Izzati, S. (2024). Indonesia’s Digital Literacy as a Challenge for Democracy in the Digital Age. The Journal of Society and Media, 8(2), 640–661. https://doi.org/10.26740/jsm.v8n2.p640-661

Cahusac de Caux, B., & Pretorius, L. (2024). Learning together through collaborative writing: The power of peer feedback and discussion in doctoral writing groups. Studies in Educational Evaluation, 83, 101379. https://doi.org/10.1016/j.stueduc.2024.101379

Cetinkaya, L. (2017). The Impact of Whatsapp Use on Success in Education Process. In International Review of Research in Open and Distributed Learning (Vol. 18). https://doi.org/10.19173/irrodl.v18i7.3279

Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., Tansley, C., & Zhang, L. (2024). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 41, 745–783. https://doi.org/10.1007/s10490-023-09871-y

Chierici, R., Tortora, D., Del Giudice, M., & Quacquarelli, B. (2021). Strengthening digital collaboration to enhance social innovation capital: An analysis of Italian small innovative enterprises. Journal of Intellectual Capital, 22(3), 610-632. https://doi.org/10.1108/JIC-02-2020-0058

Davies, R. (2017). Collaborative production and the transformation of publishing: The case of Wattpad. In J. Graham & A. Gandini (Eds.), Collaborative production in the creative industries (pp. 51–68). University of Westminster Press. https://doi.org/10.16997/book4.d

Fajrina, A., & Purba, A. (2024). Kecenderungan dan kualitas literasi membaca di kalangan Generasi Z. Jurnal Tarbiyah, 31(1), 114-127. https://jurnaltarbiyah.uinsu.ac.id/index.php/tarbiyah/article/view/3492

Faustino, P. (2020). COVID-19 as an Accelerator of Innovation, Management, Marketing and Communication in the Creative and Cultural Industry. Journal of Creative Industries and Cultural Studies–JOCIS, 5 (1), 14–29. https://doi.org/10.56140/JOCIS-v5-1

Hall, J. (2018). When is social media use social interaction? Defining mediated social interaction. New Media & Society, 20, 162 - 179. https://doi.org/10.1177/1461444816660782

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). Partial least squares structural equation modeling (PLS-SEM) using R. Springer Nature. https://doi.org/10.1007/978-3-030-80519-7

Iba, Z., & Wardhana, A. (2024). Analisis regresi dan analisis jalur untuk riset bisnis menggunakan SPSS 29.0 & SMART-PLS 4.0. Eureka Media Aksara.

Istiqomah, F. Z., & Rani, A. (2023). Implementasi Aplikasi KBM Sebagai Media Pembelajaran Menulis Cerpen Siswa MTs Al-Amiriyyah Darussalam Banyuwangi. GHANCARAN: Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 137—153. https://doi.org/10.19105/ghancaran.vi.11736

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003

Koten, F. P. N., Jufriansah, A., & Hikmatiar, H. (2022). Analisis Penggunaan Aplikasi Whatsapp sebagai Media Informasi dalam Pembelajaran: Literature Review. Jurnal Ilmu Pendidikan (JIP) STKIP Kusuma Negara, 14(1), 72–84. https://doi.org/10.37640/jip.v14i1.1409

Laing, A. (2017). Authors using social media: Layers of identity and the online author community. Publishing Research Quarterly, 33(3), 254–267. https://doi.org/10.1007/s12109-017-9524-5

Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51–70. https://doi.org/10.1007/s11747-020-00733-3

Mahsusi, M., Hudaa, S., Nuryani, N., Bahtiar, A., & Subuki, M. (2023). Integrated application-based digital learning technology in successful learning activities during the pandemic. Journal of Applied Engineering and Technological Science, 4(2), 633–643. https://doi.org/10.37385/jaets.v4i2.1449

Mei, F., Ma, Q., Tang, J., & Zou, B. (2025). Exploring collaborative writing among large groups in online distance learning through a public forum and private chat tool. ReCALL, 37(1), 43–61. https://doi.org/10.1017/S0958344024000211

Nasiri, M., Saunila, M., Ukko, J., & Rantala, T. (2023). Shaping digital innovation via digital-related capabilities. Information Systems Frontiers, 25(4), 1063–1080. https://doi.org/10.1007/s10796-020-10089-2

Pradiani, T. (2018). PENGARUH SISTEM PEMASARAN DIGITAL MARKETING TERHADAP PENINGKATAN VOLUME PENJUALAN HASIL INDUSTRI RUMAHAN. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46–53. https://doi.org/10.32812/jibeka.v11i2.45

Putnam, R. D. (1994). Social capital and public affairs. Bulletin of the American Academy of Arts and Sciences, 47(8), 5-19. https://doi.org/10.2307/3824796

Qureshi, M. A., Khaskheli, A., Qureshi, J. A., Raza, S. A., & Yousufi, S. Q. (2021). Factors affecting students’ learning performance through collaborative learning and engagement. Interactive Learning Environments. https://doi.org/10.1080/10494820.2021.1884886

Sari, G. I., Winasis, S., Pratiwi, I., Nuryanto, U. W., & Basrowi. (2024). Strengthening digital literacy in Indonesia: Collaboration, innovation, and sustainability education. Social Sciences & Humanities Open, 10, 101100. https://doi.org/10.1016/j.ssaho.2024.101100

Seaton, C. L., Holm, N., Bottorff, J. L., Jones-Bricker, M., Errey, S., Caperchione, C. M., ... & Healy, T. (2017). Factors that impact the success of interorganizational health promotion collaborations: A scoping review. American Journal of Health Promotion, 32(4), 1095–1109. https://doi.org/10.1177/0890117117710875

Shwastika, R., & Keni, K. (2021). The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry. Advances in Social Science, Education and Humanities Research, 570, 23-31. https://doi.org/10.2991/assehr.k.210805.004

Survei KBM App: penulis online jadi pekerjaan utama IRT saat pandemi. (2021, October 22). ANTARA News. Retrieved November 7, 2024, from https://www.antaranews.com/berita/2474481/survei-kbm-app-penulis-online-jadi-pekerjaan-utama-irt-saat-pandemi

Vanden Abeele, M. M. P., Antheunis, M. L., Pollmann, M. M. H., Schouten, A. P., Liebrecht, C. C., van der Wijst, P. J., … Maes, F. A. (2018). Does Facebook Use Predict College Students’ Social Capital? A Replication of Ellison, Steinfield, and Lampe’s (2007) Study Using the Original and More Recent Measures of Facebook Use and Social Capital. Communication Studies, 69(3), 272–282. https://doi.org/10.1080/10510974.2018.1464937

Wijayanti, K. D. (2020). THE EFFECT OF PRODUCT QUALITY AND PROMOTION ON CONSUMER PURCHASING DECISIONS. Jurnal Manajemen Dan Bisnis, 4(2). https://doi.org/10.36555/almana.v4i2.1356

Yoesoef, M. (2020). Cyber Literature: Wattpad and Webnovel as Generation Z Reading in the Digital World. In Advances in Social Science, Education and Humanities Research (Vol. 453, pp. 127–131). Atlantis Press. https://doi.org/10.2991/assehr.k.200729.025

Yusuf, A., & Sunarsi, D. (2020). THE EFFECT OF PROMOTION AND PRICE ON PURCHASE DECISIONS. Jurnal Manajemen Dan Bisnis, 4(2). https://doi.org/10.36555/almana.v4i2.1410