THE INFLUENCE OF SOCIAL MEDIA, FAMILY ENVIRONMENT, AND SELF-EFFICACY ON STUDENTS' ENTREPRENEURIAL INTENTIONS AT NUSA CENDANA UNIVERSITY

Markus U. K. Yewang; Fernando Saragih; Rolens E. H. Riwu Manu; Agustina Butar-butar; Mises B. C. Abineno; Ari Data

doi:10.36706/jp.v11i1.4

Authors

Markus U. K. Yewang Economic Education Study Program, Universitas Nusa Cendana
Fernando Saragih Economic Education Study Program, Universitas Nusa Cendana
Rolens E. H. Riwu Manu Economic Education Study Program, Universitas Nusa Cendana
Agustina Butar-butar Economic Education Study Program, Universitas Nusa Cendana
Mises B. C. Abineno Economic Education Study Program, Universitas Nusa Cendana
Ari Data Economic Education Study Program, Universitas Nusa Cendana

DOI:

https://doi.org/10.36706/jp.v11i1.4

Keywords:

family environment, social media, entrepreneurial interest

Abstract

Salah satu permasalahan krusial yang dihadapi berbagai daerah adalah rendahnya minat berwirausaha. Berdasarkan masalah tersebut salah satu solusi yang tepat adalah dengan mengembangkan minat berwirausaha melalui Theory of Planned Behavior. Adapun fokus penelitian tertuju pada niat berwirausaha muda dengan sampel sebanyak 116 orang. Penelitian ini merupakan penelitian kuantitatif dengan metode expo facto dan menggunakan analisis jalur sebagai teknik analisisnya (Amos 21). Penelitian ini juga telah memenuhi syarat penelitian baik uji pra syarat penelitian maupun uji instrumen. Berdasarkan analisis tersebut diperoleh hasil bahwa terdapat pengaruh langsung yang positif dan signifikan (x1 dan x2) kecuali x3 pada Y (hanya mempengaruhi positif tetapi tidak sig). Hal serupa juga terlihat pada efek tidak langsung dimana efikasi dapat menjadi mediasi yang positif dan signifikan, baik di lingkungan keluarga maupun media sosial. Berdasarkan hasil tersebut dapat disimpulkan bahwa ketiga variabel tersebut dapat memberikan kontribusi yang baik terhadap pengembangan minat berwirausaha

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